For this project, I developed a complete visual rebrand for the dodgeball team Dark dogs (@darkdogs_dodgeball on instagram). The goal was to create a unique visual identity to stand out among dodgeball teams as well as capture the bold energy and personality of the team while staying true to their original branding and dog related imagery.
tHE PROJECT INCLUDED THE DEVELOPMENT OF A NEW LOGO AND COMPREHENSIVE VISUAL IDENTITY shown through an Instagram post system, creating a consistent and recognisable presence across social media.
To finish the identity I created a kit design that was created in collaboration with a kit printing company to apply to branding and create a cohesive look on and off court.
The final identity combines a unique, modern, athletic aesthetic with a flexible visual system that can be applied consistently across digital, print and sportswear.
