in this team project we were attempting to create a multimedia franchise based around an Olympics style event in a fictional world. This project included 6 different unique fictional countries which would compete in the virtual events. In this project I was responsible for creating the brand and visual identity of 2 of the countries. This included a national flag, a sports team logo, a wordmark, sporting kits (including a football and ice-hockey kit) and Instagram post examples for each of the teams. Additionally I was responsible for creating the wordmark for the overall franchise branding from the logo and a series of mock ups of how the branding could be used for merchandise or in digital formats.
